I hear this all the time, “I follow up, and they see my message but they never respond” or, I tried that, it doesn’t work for me.
My next question is, What did you ask them?
This is usually followed up by, what do you mean? I told them about the deal of the day and then they didn’t say a word.
My response is always the same. But what did you ask them to do with this information?
AND here we go.
While following up, courtesy check-ins or whatever you want to call them are something every company should be training on some do it better than others. I’m not gonna lie, I had to learn it the hard way because we were literally growing this biz from the ground up. I am consultant #39 in my now established company.
So let me help you with some suggestions of conversation starters that aren’t gearing you in the direction you want to take your customers, hostesses and potential new team members because that is what we are doing here right?
What you say in your DM’s matters. Think about it, you have 100 things on your list and you have 2 minutes to check your phone during the day and there is a 3 paragraph emoji filled message from Sally about something you don’t have time to read about……do you pay attention or just go to the next message? Let’s be real, we all have time but social media is a fast paced platform where shorter is better and asking is always better than telling and CONVERSATION is always better than INFORMATION. Information is asked for.
Here are some tweaks you can make in your follow ups that can move your biz forward and get you outta the rut and please know these are made to make you laugh as they are probably way more extreme than you have ever gone BUT my hope is that you will get my message and move onto more successful conversations and connections.
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Scenario:
NEW CUSTOMER
Example of current follow up verbiage:
Hey Girl, I hope you are loving the products you got from me last week, Here is a special deal we have going on this week. Let me know if I can order you one or 9.
We have them in these 17 patterns and I love to use them for ABC and XYZ. Let me know if you would be interested.
Try this instead:
Hi Michelle. I wanted to thank you joining the party last week. Did those Yellow Super
Sparkles help your Llama Drama?
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Scenario:
Long time customer I haven't followed up with and they haven't ordered in a while
Example of current follow up verbiage:
Hey Girl, Did you see the sale this week on super sparkles? I am placing my order on
Tuesday. Let me know if I can add them for you Here is a 12 minute video with all of the info.
Try this instead:
Hi Kelly, I was looking through my work notes and noticed you hadn't ordered in a while. I am sorry for dropping the ball in following up. I know you said you were enjoying [products] when we talked last, has anything changed?
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Scenario:
Potential host
Example of current follow up verbiage:
Hey Girl, I am booking parties for July and August I am looking for people to host. Here are all of the host rewards that my hosts receive. A qualifying party is $250 and you need 5 guests.
Try this instead:
Hi Cassandra, I had the best time with you at Michelle's party last night. I know you had to leave early to pick up the kids, I didn't get a chance to ask if you wanted to be my next host in July?
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Scenario:
Potential team member
Example of current follow up verbiage:
Hey Girl, Here are all of the benefits of joining Super Sparkles. Last year I made $1 million dollars and went on these 7 trips and got these 14 bracelets and it's so fun and easy.... you just need to.... or you could just buy the kit instead and stay a customer. Let me know.
Try this instead:
Hi Kim, I had the best time at your party last night. I love how much you engage with your guests to make sure they are having a great time too! Have you ever considered doing this?
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Scenario:
Someone brand new to your product or who you sent samples to.
Example of current follow up verbiage:
Hey Girl, I sent you samples last week of the new Super Sparkle 2000 and 4000 which is my absolute favorite in the world. Here is some more info on them (Insert pdf) Let me know if you have any questions.
Try this instead:
Hi Lisa, I mailed you out some samples of our new Super Sparkle 2000 and 4000 last week? Which one did you love most?
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A final note on this! It may be obvious, but in case it’s not, make sure to make this SOUND like you! Talk the way YOU talk and avoid at all costs the LET ME KNOW closer! Instead, think of a few value added questions you could ask your customers so you are truly serving them. This is not only excellent customer service, this is excellent connection service.
You can do it!
xo Allie